Without the Hipsters, Teddy Boys, Beats, Rockabillies, Rude Boys, Mods, Surfers, Hippies, Punks, B-Boys, Ravers, Harajuku Girls - and all the other streetstyle originals â€“ most of us would be left without anything to wear. But the sharp suits, leather jackets, jeans, kaftans, flares, DMs, slick locks and so forth are only the visible, tangible part of this legacy. Oozing through the clothes, hairstyles, make-up and accessories is an attitude. An attitude which perhaps more than any other set the tone of life in the second half of the twentieth century and which shows no sign of dissipating in the twenty-first.
â€˜The Streetâ€™ is both the stage upon which this drama unfolds and the bottom line metaphor for all that is presumed to be real and happening in our world today. In the past, â€˜Western Cultureâ€™ was most at ease and most recognisable within grand interiors. Today, as high culture has given way to popular culture in the 20th centuryâ€™s most significant social revolution, it is the litmus test of â€˜street credibilityâ€™ rather than that of class, which is crucial. If it wonâ€™t cut it on the corner, forget it.
First published by Thames and Hudson in 1994, Streetstyle has been a revelation right from its launch at Londonâ€™s legendary V&A Museum, where the worldâ€™s most respected style pioneers toasted the birth of the worldâ€™s flagship styletribe tome. Born in London but successful worldwide, Streetstyle has now been distributed internationally, translated into 3 languages and has sold over 30,000 copies.
This fully updated edition will feature nearly 100 extra pages with a four page bound insert, 5 new chapters, including over 250 compelling images, all packed into 224 devilishly stylish pages.
Ted Polhemus Website
My Generation - baby boomers & youth culture today